Nightowl’s 5 Key Areas of SEO Execution

Nightowl is a smaller, but specialized, SEO services provider from Singapore. Team behind Nightowl has been in SEO industry for more than 10 years, helping SMEs breakthrough million dollars in annual revenue via SEO. They mainly do SEO, but with client’s bigger budget they can go beyond just pure SEO rankings, helping the business strategies and set up its lead generation funnel.

SEO services Nightowl really puts focus on is keyword research. 

They do deep keyword research on business’sindustry, products and services, and its competitors to unearth potential keywords that could rank. By doing this research they can filter down to effective and qualified keywords that portray a buyer’s intention which will result in significantly increase of overall monthly traffic. Nightowl does keyword research for their own website, looking to stay in high rankings for keywords SEO Singapore, search engine optimization Singapore, SEO services Singapore and so on. Another part of their SEO services is optimizing web conversion rates. Team of SEO specialists will work on barriers that create friction for people to convert, perform certain web design revamp, or creating Call-To-Actions, that will help entice your visitors to convert. Results of SEO plan is constantly measured and Nighowl keeps track of the whole progress.

Nightowl has something called 5 Key Areas of SEO Execution. In an away, it explains how SEO works and what are they main focuses of their strategies. First one is 1-hour Pre-Project Consultation. Here they review business, the industry it’s in, business goals and where SEO fits into the picture, making the most suitable overall marketing and optimization strategy. 

Questions battled at consultation are existing marketing channels, how SEO helps your business bottomline and how SEO brings ROI to your business. Next key area is Keyword and Search Volume Analysis. They wan to know what keywords are potential customers putting in query and how to incorporate them. Keywords need to be relevant for business, services or products they offer. As third key area, Nightowl puts SEO Competition Analysis. For SEO Competition Analysis, working team looks at how many competitors there are and how tough a competition is. Based on that they compare and push the website in the direction which will lead to top results in search engine ranking.

On-site Optimization is next key area and what Nightowl works on is WordPress Yoast SEO Setup, On-site SEO & Site Speed Audit, On-site Content Optimization, Keywords in Title Tags, Content Body and Meta-Data, Google Webmaster Tools Setup + Sitemap Submission, Google Analytics Setup and Google My Business Setup & Integration. On-site Optimization plays very important role for the whole process of optimization. 

Another big part of SEO and last key factor is External Link Building or Off-site Optimization. Link Building needs to be done the right way, following Google guidelines or guidelines of other search engines, so penalties are avoided. Nightowl includes Local Business Listings, High Authority Guest Posts, Diversified Link Building, Press Releases, Social Signals, Content Marketing and Immunization Against Negative SEO.