Monday, 26 March 2018

SEO Tips - How to Get Started With SEO If You Are a Beginner

Search engine is the biggest source of traffic for most websites. The 2 main exposures that you can get from search engines are organic and sponsored listings. For sponsored listings, you must pay for each click to your website. On the other hand, if your website is listed under the natural listings, you do not need to pay for the clicks. The only way to get your website listed under the natural listings is to optimize your website. The process to optimize your website is known as SEO.

With SEO, you can increase the traffic from search engines to your website via natural search result listings. The traffic is highly targeted and you stand a higher chance to convert them into customers.

A search engine marketing agency has the expertise to optimize your website. But if you have a tight budget and lots of time, you actually do not need to hire one. You can learn about SEO online and implement the techniques on your own.

Let me share with you a few tips to get started with SEO if you are a beginner:

1. Choose the right keywords and keyword theme to optimize. You must conduct a thorough research and identify the keywords that will bring you sales. To achieve success with SEO, you must target relevant keywords. Study the websites of your competitors and see what keywords they target. Go to Google AdWords keyword tool and generate a list of keywords that are related to your business.

2. Place important keywords on the Title, Meta and Header tags of your website. Your Title, H1, Meta Description tags need to have the most important keywords related to your business. Search engines look at these places and rank your website accordingly.

3. Build links. Link building is an essential process in SEO. Types of link building methods are: article marketing, online press release, directory submission, link exchange with other webmasters, blog commenting, social book marking and more. Try to get as many links as possible to point back to your website.

SEO is a continuous process - there is no stopping point. Always continue to learn and build links. Only by doing this, you can achieve success with SEO.

If you do not have the time to do SEO on your own, you can consider outsourcing the work to a search marketing agency. Before you decide to hire one, shortlist a few candidates and compare the quotes first.

How to Explain SEO to a Layman

So what is SEO? SEO or search engine optimization is the process of increasing the volume of traffic from search engines to a website via search engine organic result listings. Do you think a layman will understand the above sentence?

SEO is an important process and many business owners should implement it to their websites. However, many business owners do not have any prior knowledge about SEO. Therefore, it is important to explain SEO in a simpler way.

1. Search engines like Google sends out web crawlers, also known as GoogleBots that go through all the web pages on the Internet.

2. These robots surf the web much like how people do it. But, the difference is that they are much faster and can surf up to millions of pages every day. To make sure that they have the most current websites, these robots are working all the time, 24/7.

3. How often your site is crawled depends on how often quickly you change its content. A site that is updated frequently will be crawled more often than a static website that never changes its content for years. Robots love fresh content.

4. The robots also detect the number of links that are pointing back to your website. These links are important in deciding the search ranking of your site. Also, robots will read the content of your website. It should have content that is relevant to the keywords that you want to rank high for. Search engines value relevancy.

5. Then, copies of these pages are stored in the index database of search engines. The index works like the content of a book and contains all the possible search term. The factor that determines where your site will rank in the index is correlated to the content of your website.

6. When a user types in a search query in search engines, the robot will match the query with all the web pages in the index. Then, it will return the most relevant web pages to the user. Meanwhile, a short description of the pages will be generated for the search results page. The description can be taken out from your content or Meta Description.

7. Web pages are ranked in terms of relevance before they are displayed on the results page of search engines. Search engine like Google considers more than 200 factors when ranking sites. One of the factors is PageRank (PR), which takes into consideration how many sites are linked to your webpage. With higher PR, it is easier for you to get your site to rank high on search result page. That is why getting links to point back to your site is so important when it comes to SEO.

Hope that with this explanation, you are now able to explain what SEO is about easily.

Friday, 23 March 2018

Five Questions to Ask When Choosing an IT Support Provider

Choosing an IT company to look after your Small Business IT Infrastructure can feel like a tough job. There's no shortage of IT companies out there that will offer to help you, from the "one man band" all the way to high-street names. So how do you choose the right partner that is not only going to be able to keep your IT systems running, but that you can trust both with your sensitive business data and to give you advice that in your best interests?

Since the beginning of this year I've been asked to act as an independent advisor to a number of businesses who want impartial advice on their IT strategy, and guidance on the questions to ask when trying to choose an IT partner to work with. Whilst the questions you ask may vary from company to company, industry to industry, here are an overview of the five basic questions I think you should always be asking of a potential IT Support provider.

How do you charge for your services?

Traditionally IT Support companies worked from a model best known in the Plumber or Electricians world, the "Break/Fix" model. Something goes wrong with your IT systems, and you pay the IT company to resolve that problem.

This model "feels" comfortable for many small businesses who look upon IT as a necessary cost to their business, rather than looking on IT as something that can be leveraged to help their business grow. Many businesses also resent paying someone to fix something that in their eyes "should just work".

The reality of IT is that just like a modern Motor Car, it needs maintenance to keep working. A lack of maintenance means things will go wrong.

The challenge with the traditional break/fix model is that really, there is no motivation for the IT company to fix the problem permanently. If they fix the problem permanently, they are no longer going to get called out and paid for their time.

Don't misunderstand me here. I'm not suggesting for a moment that an IT company would purposely leave something to break again in the future, but if they are being pressured by the client to keep the cost of their visit down - that often means putting a sticking plaster over the problem rather than spending the time required to fix it properly.

A better approach is to agree a monthly flat-fee with an IT provider, who will then monitor and maintain your systems as a "Managed Service", fixing any problems as and when they occur.

Think about this scenario. It's in the IT companies best interests to seek out and fix problems properly so those problems don't return - the less time they as an IT provider spend fixing things, the more profit they make from their agreement with you. It's also in your best interests as a client, as you want your IT systems to run smoothly without any problems, but when (not if!) problems do occur - you don't want to be worried about a large bill for time spent remedying that problem.

A flat fee arrangement allows you as a small business to financially budget for IT Support on an on-going basis, and just as importantly builds an on-going relationship and trusted partnership with an IT company. You're then in it together - working towards the best relationship for both parties.

Can you show us an example of the Health-Check Report you send us?

So if a flat-fee "Managed Service" model is the way forward, and an IT Support company says they will both manage and monitor your infrastructure, pro-actively seeking out issues to help keep your business running smoothly - how do you know that your IT company is actually working away behind the scenes to keep things ticking over?

An IT company worth its salt will have no problem in sharing with you an example of the report they send to clients to demonstrate the checks they undertake on your systems to make sure they are running, and to highlight any underlying problems they've found and resolved.

This report should not be hugely technical in nature. It should be simple for you to read and understand as a business owner who is interested in one thing - are you looking after my business?

Many IT companies provide a Daily Health Check report to the Office Manager, and a Weekly or Monthly Summary Report to Decision Makers or Business Owners.

Either way, a regular, easy to read report demonstrates the effort the work the IT provider is putting in to monitoring and maintaining your systems.

What Qualifications do your engineers have?

Trying to gauge an IT Providers credentials and qualifications can be a challenge.

Ask an IT company if they are a Microsoft Partner, and you'll find virtually none who say they aren't. At its simplest level, becoming a Registered Microsoft Partner is not much harder than signing up to receive the regular Microsoft Partner newsletters.

There are Silver and Gold Microsoft Partners too. This means they've achieved certain levels of competency, and invested both time and money into their relationship with Microsoft.

Furthermore, there are Microsoft Small Business Specialists - individuals and companies who have passed an exam to demonstrate they understand the SMB market and in particular, the popular Microsoft Small Business Server product. If your business is running Small Business Server, then look for the Microsoft Small Business Specialist "blue badge". Many engineers think they know SBS, but only those with the "blue badge" have proved they do.

But company wide qualifications aside, as a general rule of thumb, ask how many engineers are within the IT providers business, and the qualifications they each have individually.

If your IT infrastructure mostly consists of Windows XP and Windows 7 PC's, then it would make sense that the engineers supporting them would have qualifications in Windows XP and Windows 7, that they have passed an exam and actively demonstrated they know what they are doing.

If you're told an engineer is "working towards" a qualification - ask when they expect to have passed this qualification. IT is constantly changing and evolving, so an engineer who achieves the latest qualifications demonstrates that he is keeping up with change. The engineer who is still only qualified in Windows 2000 demonstrates he's most likely too busy to keep up with the changing landscape.

And if an engineer says he doesn't need a qualification to demonstrate his knowledge in a certain area, then consider what other standards the engineer might not feel he needs to adhere to within his industry.

Tell me about your relationships with other IT companies?

The best IT companies will focus on one or two core competencies. For the majority, this will be the maintenance and support of IT Infrastructures.

These IT companies will know what they are good at, and stick to it. To ensure you, the client, receive the best support - they will take time to forge professional and trusted relationships with other IT companies who also specialise in their fields. This might be a Data Cabling company, a Telecoms company, a Web Design company, a Software Development company. They aren't afraid to sub-contract or refer you to a trusted 3rd party who can deliver the best in their field.

What's more, most good IT companies will manage your relationship with your existing providers. This means you no longer need to telephone BT to spend time in a queue working out why your Broadband isn't working - your IT provider should manage that job for you.

Question the experience of those IT companies who say they can do everything for you themselves without external help. IT is a specialised field, and in the same way you wouldn't hire a Plumber to design, specify, build, wire and insulate your house - you will probably need more than one IT specialist to achieve all your business requirements.

How often do you perform Business Reviews?

IT isn't just about fixing things. The days of the "IT Guy", who comes in to fix stuff when they go wrong are dying out. In bringing on board an IT Provider, you also want to bring on board a Trusted Business Advisor.

As well as monitor and maintain your network, as well as fix problems as they arise, as well as manage your other IT suppliers for you, an IT Provider should be your go-to guys for advice or pointers on Technology trends, on Social Media, on how to use IT to grow your business.

It's easy to forget this part due to the busy nature of business. Therefore most forward thinking IT Providers schedule regular appointments with their clients, perhaps on a Quarterly basis, where they sit down and talk about your business. Based on that conversation, they can make recommendations and suggestions over how Technology may help you achieve your business goals - and plan for how that might look.

Conclusion

IT has evolved, and the service that IT providers give to their clients has evolved too. Using IT within Small Business does have a cost involved - but whether this cost is seen as wasted money or an investment, and the amount of value you, as a small business owner, realise from it can heavily depend on the IT Provider you work with.

Three Reasons Why You Should Have an Office 365 Partner of Record

If you have a Microsoft Office 365 subscription and you do not have a trusted advisor of a Microsoft Partner, you are not getting the full support that you could. Microsoft will pay a portion of your subscription to a Microsoft Partner to help you support your Office 365 Subscription. IMPORTANT: If you already have a partner of record, then work with them to receive the support you need, if you are not getting the support, then CHANGE your Partner of Record.

Associating your tenant (account) with a Partner is completely optional, but it is recommended so that you can get personalized help when you have a problem or need an issue solved. Assigning a Partner of Record has NO impact on your costs and does not change the services you receive from Microsoft.

With the Professional Plans (P1, P2) there is no phone or ticketed support using the administration portal. The only place to get help is the Office 365 community forums. There are Microsoft paid support personnel that help answer questions, but make sure that your request is specific so that you will get a good answer.

Reason 1 - Do you want a live person to help you with any Office 365 problem? Your Partner that you associate to your account should be your first email or phone call if you want a problem. They will be able to answer your questions or help you get the answer from Microsoft.

Reason 2 - Do you need a person to help you create and set up the tools of Office 365? Your Partner has the skills to get through a deployment quickly. There are many gottchas and planning tips that a partner knows that can save you time in getting your account set up. Things like setting up your Domain, Setting up ADFS to work with you on premise environment or, setting up a SharePoint online environment to enable you to collaborate with internal and external users.

Reason 3 - Do you have a specific person that can administer your account on your behalf? A Partner once associated, can administer your account on your behalf. That means your partner can build out SharePoint Online site collection, manage your Lync Online, can manage your Exchange Online and set up users.

Do you want all this? Then associate your account with a Partner. If you do not have a Partner, Adaptive Cloud Technology is ready to help. We are a owned subsidiary of BCH IT Consulting and we have tools, techniques and processes to help any Office 365 account be fully utilized to benefit the client.

Here is how to do it.

Log in using the Microsoft Online portal
Click Manage in the Subscriptions Section
Click your subscription plan in the list of subscriptions
Click "Add" in under Partner information on the Subscription details screen.
Enter "3413096" as the Microsoft partner ID and click "Check ID". Microsoft should display "BCH IT Consulting" Click OK.
Congratulations, you now have one of the premier Office 365 Partners that is ready to help you or your organization succeed.

Working With The Right Microsoft Partner Could Make The Difference In Your ERP System's Success

Whatever the nature or size of your business, your success with a new accounting solution depends entirely upon the skills, talent and commitment of the Microsoft Certified Partner that you choose to implement your new solution. Without the right Partner your business may never realize the full potential that a new ERP solution has to offer or attain the critical financial return that such a substantial investment demands. The Partner you choose truly can take control of your project, harness costs, in turn increasing productivity and efficiency long-term, or they could become your projects worst nightmare. Inflating your budget and wreaking severe havoc on your core business processes.

The right Microsoft Certified Partner will prove invaluable as your new ERP solution is implemented, but having your solution set up correctly in the first place is only half the battle. Your chosen consulting firm for implementation should do much more than integrate and optimize your solution. They should be responsible for training your teams and providing ongoing service and support in the long-term. How well your Partner functions will impact your business every minute of every day long after your new accounting software solution has been put into place.

As a leader within your organization you are responsible for your systems, your budget, and the ease of use for a new accounting system resulting in a seamless and successful implementation. By selecting the right Microsoft Certified Partner, you guarantee:

o Your business receives benefits from expert analysis and consultation regarding a new ERP Solution

o Your implementation is managed and completed by a team of specialized, seasoned professionals

o The capabilities of Microsoft Dynamics GP are tailored to your business's unique needs.

o Your targeted Go Live date is met without costly downtime or delays

o Your implementation budget remains intact and you are not overcharged for parts of a solution, or services that you do not need

o Your disparate systems are managed, integrated, or streamlined accordingly

o Your important business data remains secure

o Each member of your team is comprehensively trained during and after implementation

o An ongoing relationship with a trusted support team is established and maintained long-term

When implemented correctly, Microsoft Dynamics GP is the premier accounting software solution for businesses of all sizes, across all industries. A top quality Certified Partner can ensure Microsoft Dynamics GP integrates all aspects of your business, from human resources to inventory management. Virtually every financial aspect of your operations can be managed by Microsoft Dynamics GP to the benefit of your business, and a quality Microsoft Certified Partner can help you develop and meet your goals.

A Microsoft Partner Portal Is More Than a List of Partners

A company may not be using computer products, such as hardware or software, effectively which can limit the amount of revenue. This is more often the case with newly developed businesses, but can affect established enterprises which have launched a new product or service.

Many companies have a vast amount of experience, knowledge, and expertise in using Microsoft related products and services. These companies implement their expertise in the services they offer related to Microsoft products. These companies are often listed as a Microsoft Partner with several online websites called a portal.

A portal hosts a Partner of Microsoft list of various companies however; the portal provides much more information. A portal provides a great deal of benefits to its members. The first benefit offered is that partners are exposed to a great deal of customers which equates to more revenue. The reason for this is many customers use portals and directories to search for Microsoft Partners in various industries. Therefore, being a member of a Microsoft Partner Portal has the potential to increase its customer base.

A portal not only helps a listed Partner increase its customer base, but also provides various trainings. These trainings can be completed online within a short amount of time and focus on particular topics. Some trainings are hands on lab opportunities designed to increase IT capabilities and other trainings are geared towards increasing sales. There is such a wide variety of trainings that it is almost certain all Microsoft Partners will benefit.

The Microsoft Partner portal benefits partners through its various sales and marketing resources. These resources include the use of computer applications which can help increase mobile solutions. These resources can demonstrate to customers how to increase productivity and security. Marketing resources are also available to members. Partners may take advantage of ready to use marketing campaigns which can be found within a Microsoft Partner Portal. Marketing best practice strategies are posted for all partners to increase their success in a marketing campaign.

A Microsoft Partner portal provides several benefits to listed partners. The benefits are various resources which can be used to enhance productivity. Trainings and marketing strategies are all listed which can be accessed based on a partner's business need.

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